Enhancing corporate image in organisations
James Poon Teng Fatt
(Lecturer, Nanyang Business School, Nanyang Technological University, Nanyang Avenue, Singapore)
Meng Wei
(Project Researcher, Nanyang Business School)
Sze Yuen
(Project Researcher, Nanyang Business School)
Wee Suan
(Project Researcher, Nanyang Business School)
7388
Abstract
Defines corporate image and looks at the expectations of the various stakeholders and the message which the image aims to convey to each one.Outlines the details of a study of 200 questionnaires covering the stakeholders perceptions in relation to corporate image and a target market in Singapore. Concludes that corporate image can have significant effects on perception and suggests further areas for research.
Keywords
Citation
Poon Teng Fatt, J., Wei, M., Yuen, S. and Suan, W. (2000), "Enhancing corporate image in organisations", Management Research News, Vol. 23 No. 5/6, pp. 28-54. https://doi.org/10.1108/01409170010782037
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited