Defines corporate image and looks at the expectations of the various stakeholders and the message which the image aims to convey to each one.Outlines the details of a study of 200 questionnaires covering the stakeholders perceptions in relation to corporate image and a target market in Singapore. Concludes that corporate image can have significant effects on perception and suggests further areas for research.
Poon Teng Fatt, J., Wei, M., Yuen, S. and Suan, W. (2000), "Enhancing corporate image in organisations", Management Research News, Vol. 23 No. 5/6, pp. 28-54. https://doi.org/10.1108/01409170010782037
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