The fountain of youth, unicorns and ‘plain’ English

R.O. Parry (Richard O Parry is Lecturer in Business Law at the College of Business and Economics, California State University, Fullerton, California.)
R. Featheringill (Ron Featheringill is Lecturer in Business Writing at the College of Business and Economics, California State University, Fullerton, California.)
T.M Apke (Thomas M. Apke is Professor of Business Law at the College of Business and Economics, California State University, Fullerton, California.)

Management Research News

ISSN: 0140-9174

Publication date: 1 December 2000

Abstract

Investigates the Occupational Safety and Health Administration (OSHA) use of ‘plain’ English in its numerous published standards. Gives both the humorous — ‘Alice’ Adventures in Wonderland’ — and the staid — Federal Consumer Product Safety Commission — as examples of what is and is not plain English. Concludes that customers will reward a business that communicates well.

Keywords

Citation

Parry, R., Featheringill, R. and Apke, T. (2000), "The fountain of youth, unicorns and ‘plain’ English", Management Research News, Vol. 23 No. 12, pp. 24-30. https://doi.org/10.1108/01409170010782000

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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