Adumbrates the positives of using effective observation by researchers and managers among others. Posits that looking and watching should be embedded in all psyches of all researchers, learners and managers, and it is a skill that needs to be acquired and honed. Sums up that although some of the hazards and opportunities have an association with observation, it is often overlooked as a data collection methodology.
Slack, F. and Rowley, J. (2000), "Observation: perspectives on research methodologies for leisure managers", Management Research News, Vol. 23 No. 12, pp. 10-16. https://doi.org/10.1108/01409170010781984Download as .RIS
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