Libraries atwitter: trends in academic library tweeting

Darcy Del Bosque (University of Nevada, Las Vegas, Nevada, USA)
Sam A. Leif (International Academy of Design and Technology, Las Vegas, Nevada, USA)
Susie Skarl (University of Nevada, Las Vegas, Nevada, USA)

Reference Services Review

ISSN: 0090-7324

Publication date: 11 May 2012

Abstract

Purpose

This paper aims to present an overview of how libraries are using Twitter in an academic setting.

Design/methodology/approach

This study analyzed the current state of 296 Twitter accounts from a random sample of academic libraries. A total of 19 different criteria were explored, with an emphasis on the following three categories: layout and design, content and number of tweets, and account followers.

Findings

Only 34 per cent of libraries in the study had a Twitter account and characteristics varied widely among libraries, however it is evident that it is possible to successfully communicate with patrons via Twitter.

Research limitations/implications

A primary limitation for this study is the frequency with which Twitter can change.

Practical implications

This paper provides a snapshot of how libraries are currently using Twitter, which can be of assistance to libraries seeking to implement a Twitter presence.

Originality/value

The paper presents an overview of trends in academic library Twitter accounts, which could be useful to librarians who are considering launching a Twitter account for their library.

Keywords

Citation

Del Bosque, D., Leif, S. and Skarl, S. (2012), "Libraries atwitter: trends in academic library tweeting", Reference Services Review, Vol. 40 No. 2, pp. 199-213. https://doi.org/10.1108/00907321211228246

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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