TY - JOUR AB - Purpose– This paper seeks to outline the creation of a subject‐based blog and to suggest unique evaluation techniques for library blogs.Design/methodology/approach– The methodology involved an online survey, web tracking software, RSS feed tracking, and the use of blog search engines.Findings– A successful blog was launched and statistics show a marked increase in visitors in the second semester when it was available.Research limitations/implications– This article reports on a survey which is not statistically valid. The results, however, provide some insight into users of the blog.Practical implications– The paper outlines several methods of evaluating library blogs and outlines successful planning for a library subject‐area blog.Originality/value– The paper provides information about setting up a relevant information service, and using web tools to evaluate the success of the service. VL - 36 IS - 2 SN - 0090-7324 DO - 10.1108/00907320810873020 UR - https://doi.org/10.1108/00907320810873020 AU - Blair Joanna AU - Level Allison V. PY - 2008 Y1 - 2008/01/01 TI - Creating and evaluating a subject‐based blog: planning, implementation, and assessment T2 - Reference Services Review PB - Emerald Group Publishing Limited SP - 156 EP - 166 Y2 - 2024/04/24 ER -