Evaluate that information

Abstract

Purpose

The purpose of this article is to raise awareness of the need to critically evaluate information, no matter what the source or origin.

Design/methodology/approach

Examines how information is distributed to end users.

Findings

This article notes that changes in business and marketing strategies have caused information to be communicated in more personal ways, yet evaluation criteria should still be applied.

Originality/value

Reinforces the value of evaluating all types of information sources, especially newer forms such as blogs and podcasts.

Citation

Rockman, I.F. (2005), "Evaluate that information", Reference Services Review, Vol. 33 No. 4, pp. 369-370. https://doi.org/10.1108/00907320510631517