In 1994, the author presented the inaugural LOEX‐of‐the‐West keynote entitled “Glacier or avalanche? Shifts in the electronic, educational, and library landscape”. She outlined the forces shaping the instruction landscape: changing users; information technology; social frameworks; educational change; and economic realities. She posited that libraries would find opportunities in the shifting landscape including: user‐centeredness; using technology to transform; alliances and partnerships; experimentations; collaboratories; self‐sufficiency; inclusiveness; and value‐added librarians. In this 2004 keynote, she reflects on what has transpired in academic library instruction over the decade and speculates on the forces and opportunities that will shape the next ten years.
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