To read this content please select one of the options below:

The focus group method in libraries: issues relating to process and data analysis

Marilyn Von Seggern (Marilyn Von Seggern is US Government Information/Electronic Resources Librarian at Holland/New Library, Washington State University, Pullman, Washington, USA.)
Nancy J. Young (Nancy J. Young is Reference Librarian and Associate Professor at the University of Idaho Library, Moscow, Idaho, USA.)

Reference Services Review

ISSN: 0090-7324

Article publication date: 1 September 2003

6411

Abstract

Focus groups are becoming more widely used in libraries as a means of gathering data from the users’ point‐of‐view about how they find and use information. This article discusses the major issues in planning a focus group project and describes the use of a computer assisted qualitative data analysis software package, The Ethnograph, for data analysis. An annotated bibliography of useful focus group literature accompanies the article.

Keywords

Citation

Von Seggern, M. and Young, N.J. (2003), "The focus group method in libraries: issues relating to process and data analysis", Reference Services Review, Vol. 31 No. 3, pp. 272-284. https://doi.org/10.1108/00907320310486872

Publisher

:

MCB UP Ltd

Copyright © 2003, MCB UP Limited

Related articles