Focus groups are becoming more widely used in libraries as a means of gathering data from the users’ point‐of‐view about how they find and use information. This article discusses the major issues in planning a focus group project and describes the use of a computer assisted qualitative data analysis software package, The Ethnograph, for data analysis. An annotated bibliography of useful focus group literature accompanies the article.
Von Seggern, M. and Young, N. (2003), "The focus group method in libraries: issues relating to process and data analysis", Reference Services Review, Vol. 31 No. 3, pp. 272-284. https://doi.org/10.1108/00907320310486872Download as .RIS
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