International marketing and electronic government sources: a collaborative research strategy workshop

Abstract

Reference and document librarians are increasingly faced with questions about international marketing as a result of globalization. Knowing where to look for specialized information of this kind can be a daunting task. While the focus of this paper is to describe an international marketing workshop, the sources described and the types of questions raised in the workshop can be helpful to busy reference librarians. This paper describes four US government sources that are available in electronic format. Using these electronic sources, librarians can quickly answer a variety of questions, or show patrons how they can find information free of charge.

Citation

Tims, B.J. and Judd, V.C. (2001), "International marketing and electronic government sources: a collaborative research strategy workshop", Reference Services Review, Vol. 29 No. 2, pp. 157-165. https://doi.org/10.1108/00907320110394227