This article explains why student‐athletes on college and university campuses are chosen as a special group for library instruction outreach programs. A brief history of the library instruction to athletes’ programs at the University of Wisconsin‐Madison is given, emphasizing the collaboration between the academic advisors of the athletes and the instruction librarians. With the inception of electronic library services and full‐text databases, the next logical progression in the program is e‐mail reference services. Such a program is described.
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