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Studies of negative political advertising: an annotated bibliography

Karen A. Hartman (Karen A. Hartman (hartmank@tcnj.edu) is Social Sciences Librarian, Roscoe L. West Library, The College of New Jersey, Ewing, New Jersey, USA. )

Reference Services Review

ISSN: 0090-7324

Article publication date: 1 September 2000

3044

Abstract

This selective annotated bibliography presents a snapshot of research published between 1990 and 1999 that has studied negative political advertising, primarily in the USA. Political scientists, psychologists, communication theorists and marketing scholars have used experiments, surveys, and case studies to examine the impact of this type of advertising on voter beliefs and behavior. The author categorizes the literature by broad themes such as typologies, effects of negative ads, media coverage of political campaigns, and actual candidate behavior, and provides descriptive annotations of representative articles in each category. In addition, several scholarly books that discuss negative political advertising are annotated. Since the focus of this bibliography is on social science research, articles from the popular literature are not included.

Keywords

Citation

Hartman, K.A. (2000), "Studies of negative political advertising: an annotated bibliography", Reference Services Review, Vol. 28 No. 3, pp. 248-261. https://doi.org/10.1108/00907320010345178

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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