Explores the possibility of considering the creation and maintenance of reference librarians’ personal Web sites as part of their professional duties. After reviewing a sample of personal Web sites and the results of an e‐mail survey targeting such sites and their creators, a case study is presented of three home pages detailing interactions with site visitors, especially interactions with research scholars, as well as examining non‐traditional reference service and scholarly publishing. Concludes the article by offering suggestions regarding the integration of personal Web sites into professional reference librarians’ duties and faculty activities.
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