TY - JOUR AB - The online worlds of education and business increasingly converge. Rather than fear competition for readers from the commercial sector, academic Internet authors can respect and learn from it. The principles behind successful commercial Web sites (clear mission, valuable content, clean design and canny publicity) can be applied by academics in establishing nonā€profit Web sites. The origin and progress of the Education Book Reviews Web site, providing brief reviews of current professional publications, illustrates successful applications of these effective techniques. VL - 28 IS - 1 SN - 0090-7324 DO - 10.1108/00907320010313803 UR - https://doi.org/10.1108/00907320010313803 AU - Corby Katherine AU - Sowards Steven PY - 2000 Y1 - 2000/01/01 TI - Authoring specialized Web sites: the Education Book Reviews Web site T2 - Reference Services Review PB - MCB UP Ltd SP - 47 EP - 54 Y2 - 2024/04/25 ER -