Argues that the discourse of “managing diversity”, emerging from the US management literature, cannot be simply mapped on to organisations in other cultural contexts. It uses the example of Aotearoa/New Zealand to show that a “diversity” based on the demographics and dominant cultural assumptions of the USA fails to address – and may in fact obscure – key local “diversity” issues. It argues that the dominant discourse of “managing diversity” has embedded in it cultural assumptions that are specific to the US management literature. It calls for a genuinely multi‐voiced “diversity” discourse that would focus attention on the local demographics, cultural and political differences that make the difference for specific organisations.
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