TY  - JOUR
AB  - Successful strategies allow organisations to win ‐ in terms of beating their competition. Thus, aping the competition is not likely to be effective in the longer term. Future, long‐term success must rest in distinctiveness. Distinctiveness itself comes from imagination and innovation ‐ although this may be grounded in hard work and analytical thought. This slightly whimsical piece draws a theory of innovation from a set of ideas raised within a real conversation.
VL  - 47
IS  - 4
SN  - 0043-8022
DO  - 10.1108/00438029810222478
UR  - https://doi.org/10.1108/00438029810222478
AU  - Wrennall William
PY  - 1998
Y1  - 1998/01/01
TI  - A strategic conversation
T2  - Work Study
PB  - MCB UP Ltd
SP  - 128
EP  - 129
Y2  - 2024/09/22
ER  -