A strategic conversation
William Wrennall
(President, The Leawood Group Limited, Leawood, Kansas, USA and a member of the International Advisory Council of the World Confederation of Productivity Science)
384
Abstract
Successful strategies allow organisations to win ‐ in terms of beating their competition. Thus, aping the competition is not likely to be effective in the longer term. Future, long‐term success must rest in distinctiveness. Distinctiveness itself comes from imagination and innovation ‐ although this may be grounded in hard work and analytical thought. This slightly whimsical piece draws a theory of innovation from a set of ideas raised within a real conversation.
Keywords
Citation
Wrennall, W. (1998), "A strategic conversation", Work Study, Vol. 47 No. 4, pp. 128-129. https://doi.org/10.1108/00438029810222478
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited