Webs ‐ a new strategy for the information age?

Abstract

Defines webs as a cluster of companies which collaborate around a particular technology, and asserts that two preconditions are essential for their formation; states these to be a technological standard and increasing returns, and discusses the implications of these to participants. Sees two possible strategic roles for participants: adaption and shaping, and lists the success factors appropriate to each. Forecasts the development of customer webs, organized around market segments, and market webs, organized around particular transactions.

Citation

(1997), "Webs ‐ a new strategy for the information age?", Work Study, Vol. 46 No. 4, pp. 121-122. https://doi.org/10.1108/00438029710815507