Productivity measures are often quite complex. Argues that at the organizational level, an all‐encompassing multi‐factor measure of productivity is sufficient to offer information on the long‐term health of the organization. Illustrates the way in which an income or profit figure can be disentangled into component parts representing growth, pricing strategy and profitability. Disputes whether published information of this form would permit investors to take a longer‐term view of the financial wellbeing of an organization.
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