TY - JOUR AB - Education is a service industry. It needs to adopt the techniques of other industries in measuring the quality of its services and the satisfaction of its customers. This paper reports on a study of educational institutes in India in terms of how well they meet the needs of local industrial customers. It involves the use of quality function deployment, and a range of statistical techniques, to design and analyze a questionnaire which results in a clear demonstration of a lack of satisfaction. The analysis also identifies those factors which should be specifically addressed to improve quality and customer satisfaction. VL - 52 IS - 6 SN - 0043-8022 DO - 10.1108/00438020310496569 UR - https://doi.org/10.1108/00438020310496569 AU - Sahney Sangeeta AU - Banwet Devinder Kumar AU - Karunes Sabita PY - 2003 Y1 - 2003/01/01 TI - Enhancing quality in education: application of quality function deployment – an industry perspective T2 - Work Study PB - MCB UP Ltd SP - 297 EP - 309 Y2 - 2024/04/24 ER -