Over the past decade, increasing global competition has led ambitious organizations to strive for “manufacturing excellence”. Manufacturers have adopted strategies which attach priority to external growth and strengthen the activities in which they are in a dominant position, seeking to achieve critical size. Speed, quality, service, flexibility and global focus are identified as the essential elements for successful manufacturing for the next decade. Manufacturers are measured by their ability to respond quickly to sudden, often unpredictable changes in customer needs and wants. This paper describes a model for the implementation of competitive manufacturing strategies, consistent with a company’s overall business strategy. The model aims to assist manufacturers in enhancing productivity, improving delivery times, reducing manufacturing costs and upgrading product quality by means of a systematic and practical approach. Results from use of the model indicate that manufacturers can significantly differentiate themselves from their competitors; and that quality, cost and delivery can all be improved. A case study is presented to illustrate the use of the model in developing a manufacturing strategy, and the identification and implementation of major strategic projects.
CitationDownload as .RIS
MCB UP Ltd
Copyright © 2001, MCB UP Limited