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Foundation for the future? Marketing in a management learning context

Joan Pearson (Lecturer in Management and Marketing, Centre for Business and Management Studies, Edge Hill University College, Ormskirk, UK)
Richard Choueke (Senior Lecturer in Management and Marketing in the Centre for Business and Management Studies, Edge Hill University College, Ormskirk, UK)

Education + Training

ISSN: 0040-0912

Article publication date: 1 March 1997

637

Abstract

The organization and management studies degree (OMS) was constituted at Edge Hill University College, Ormskirk, UK in October 1990. The degree is validated by the University of Lancaster. Briefly, the course explores organizational issues, needs and techniques through a variety of management models and multiple management disciplines and applications. Explores the theoretical underpinnings in the OMS approach and their application to the teaching and learning of marketing. Evaluates the contribution of the marketing programme within that process, and its relevance and effectiveness in imbuing students with the skills for adaptation and flexibility necessary to deal with the constant change and rapid evolution of work.

Keywords

Citation

Pearson, J. and Choueke, R. (1997), "Foundation for the future? Marketing in a management learning context", Education + Training, Vol. 39 No. 2, pp. 58-64. https://doi.org/10.1108/00400919710164143

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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