Describes the marginal accommodation of courses in business ethics within the business studies first degree curriculum. Focusing principally on the role of law and economics, argues that introductory subject study within business studies degrees plays a significant role in underpinning free‐market principles and undermining ethical concerns. As a result students are encouraged to regard business activity as legitimately distinct from society. Concludes that courses in business ethics are under pressure to conform to a vocational rationale demonstrating the market benefits of ethical behaviour rather than encouraging students to examine fundamentally the assumptions and effects of business practice. Also suggests that, as a final‐year option, discrete courses in business ethics do little to disturb the market orthodoxy of business studies students.
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