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Maximizing the hospitality management student work placement experience: a case study

Una McMahon (Placement Tutor and a Lecturer in Hotel and Tourism Management at the Magee College Campus, University of Ulster, Londonderry, Northern Ireland)
Ursula Quinn (Placement Tutor and a Lecturer in Hospitality and Tourism Management at Jordanstown Campus, University of Ulster, School of Leisure and Tourism, Newtownabbey, Northern Ireland)

Education + Training

ISSN: 0040-0912

Article publication date: 1 June 1995

4332

Abstract

Placement is an important component of third level hospitality management programmes and is one of the most vital experiences on which graduates base their career aspirations. The effect of changing demographics on the workforce is likely to have an impact on the way hospitality employers recruit and retain managers. At present, however, significant numbers of graduates are turning their backs on the industry. The onus is on educators and industry to ensure that the placement experience is as rewarding as possible. Presents a developing model of good practice based on the tripartite relationship between the University of Ulster, the student and Ryan Hotels. Demonstrates the need for colleges to build up successful relationships with individual companies and calls on colleges to invest the necessary resources in the placement function. Companies must develop a professional attitude towards placement and students should be positive and forthright in their attitude to the whole process.

Keywords

Citation

McMahon, U. and Quinn, U. (1995), "Maximizing the hospitality management student work placement experience: a case study", Education + Training, Vol. 37 No. 4, pp. 13-17. https://doi.org/10.1108/00400919510088870

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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