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Student placement service: An exploratory investigation of employer retention and a “Priority Partner” intervention

Francis D. Walsh (Waterford Institute of Technology (WIT), Waterford, Ireland)
Seán Byrne (Waterford Institute of Technology (WIT), Waterford, Ireland)

Education + Training

ISSN: 0040-0912

Article publication date: 12 April 2013

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Abstract

Purpose

The purpose of this paper is to investigate the factors relating to retention of employers on an undergraduate work placement programme in a third level institution.

Design/methodology/approach

An action research methodology involving problem diagnosis, intervention planning, action and evaluation is employed. The diagnosis involved a survey of 130 employers that had taken students on placement during the first two years of the placement programme. The action research also involved workshops with the work placement team and the making of an intervention with respect to enhancing the placement process through the introduction of a Priority Partner initiative for 26 of the employers.

Findings

The survey findings reveal differences in the ranking of importance of college selection criteria by employers, as well the impact of the placement manager's characteristics on the placement process. The intervention findings show that the employer retention percentage increased for the Priority Partners but remained the same for the other employers.

Research limitations/implications

The study reports qualitative findings in the context of a placement programme in one institution which limits external validity.

Practical implications

Employer retention would seem to be improved with the development of a customer relations management orientation with employers. The role of the placement manager is pivotal to enhancing the retention of employers as is the quality and professionalism of the work placement service.

Originality/value

New empirical data extends the very limited understanding of company retention on work placement programmes.

Keywords

Citation

Walsh, F.D. and Byrne, S. (2013), "Student placement service: An exploratory investigation of employer retention and a “Priority Partner” intervention", Education + Training, Vol. 55 No. 2, pp. 139-158. https://doi.org/10.1108/00400911311304797

Publisher

:

Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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