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Enhancing SMTEs' business performance through the Internet and e‐learning platforms

Catherine Collins (Centre for eTourism Research (CeTR), School of Management, University of Surrey, Guildford, UK)
Dimitrios Buhalis (Centre for eTourism Research (CeTR), School of Management, University of Surrey, Guildford, UK)
Mike Peters (Zentrum für Tourismus und Dienstleistungswirtschaft, Universität Innsbruck, Innsbruck, Austria)

Education + Training

ISSN: 0040-0912

Article publication date: 1 December 2003

Abstract

Investigates small and medium‐sized tourist enterprises (SMTEs) in the European hotel sector and their utilisation of the Internet and their perception of online learning systems. Aims to demonstrate to SMTEs that training is imperative and that information and communication technologies (ICTs) can enable them to improve their inventory management, strengthen their marketing and communications strategies and develop their internal business processes. The survey demonstrates that SMTEs are not utilising information technology in their businesses to its full potential. They primarily see the Internet as a mechanism for promoting their hotel rather than for training, inter‐, intra‐organisational and e‐commerce purposes. Respondents have recognised that integrating technology with training will become a management challenge in the future, but at present it is not considered a priority. However, respondents did identify their highest preference for content to be incorporated into the online course modules to be ICT trends and issues. Concludes that SMTEs are willing to engage in online learning and that the ability of SMTEs in embracing e‐learning can become crucial determinants of their success.

Keywords

Citation

Collins, C., Buhalis, D. and Peters, M. (2003), "Enhancing SMTEs' business performance through the Internet and e‐learning platforms", Education + Training, Vol. 45 No. 8/9, pp. 483-494. https://doi.org/10.1108/00400910310508874

Publisher

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MCB UP Ltd

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