The aim of enterprise education is to develop in individuals (particularly the young) a set of skills and attitudes that will allow them to be both job creators and job seekers, and help them contribute to the “knowledge economy”. In New Zealand there is heightened interest in the potential contribution of enterprise education to these goals and the promotion of self‐employment as a legitimate work option. At the same time, participation levels in enterprise education programmes for secondary school students such as the Young Enterprise Scheme (YES) are increasing. There are also moves to expand the types of enterprise education programmes available. However, there is little empirical evidence in New Zealand that demonstrates the impact of programmes like the YES, or which looks at the different ways in which such programmes are delivered. Deals with one of the objectives of an evaluation of the YES programme, where the researchers sought to identify attributes of effective programme delivery from the perspective of the key stakeholders. Concludes that “best practice” in this context is inappropriate as it implies that a single model of practice exists.
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