TY - JOUR AB - Reports on a three‐phase Ministry of Agriculture, Fisheries and Food‐funded study which aimed to identify beliefs and attitudes that may act as barriers to increased fruit and vegetable consumption and to identify strategies which could be used to encourage increased consumption through public health messages. VL - 96 IS - 5 SN - 0034-6659 DO - 10.1108/00346659610129251 UR - https://doi.org/10.1108/00346659610129251 AU - Cox David N. AU - Reynolds J. AU - Mela D.J. AU - Anderson Annie S. AU - McKellar Susan AU - Lean M.E.J. PY - 1996 Y1 - 1996/01/01 TI - Vegetables and fruits: barriers and opportunities for greater consumption T2 - Nutrition & Food Science PB - MCB UP Ltd SP - 44 EP - 47 Y2 - 2024/04/25 ER -