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Vegetables and fruits: barriers and opportunities for greater consumption

David N. Cox (Institute of Food Research, Reading, UK)
J. Reynolds (Institute of Food Research, Reading, UK)
D.J. Mela (Institute of Food Research, Reading, UK)
Annie S. Anderson (Department of Human Nutrition, University of Glasgow, Glasgow Royal Infirmary, Glasgow, UK)
Susan McKellar (Department of Human Nutrition, University of Glasgow, Glasgow Royal Infirmary, Glasgow, UK)
M.E.J. Lean (Department of Human Nutrition, University of Glasgow, Glasgow Royal Infirmary, Glasgow, UK)

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 1 October 1996

1573

Abstract

Reports on a three‐phase Ministry of Agriculture, Fisheries and Food‐funded study which aimed to identify beliefs and attitudes that may act as barriers to increased fruit and vegetable consumption and to identify strategies which could be used to encourage increased consumption through public health messages.

Keywords

Citation

Cox, D.N., Reynolds, J., Mela, D.J., Anderson, A.S., McKellar, S. and Lean, M.E.J. (1996), "Vegetables and fruits: barriers and opportunities for greater consumption", Nutrition & Food Science, Vol. 96 No. 5, pp. 44-47. https://doi.org/10.1108/00346659610129251

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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