Reports on a three‐phase Ministry of Agriculture, Fisheries and Food‐funded study which aimed to identify beliefs and attitudes that may act as barriers to increased fruit and vegetable consumption and to identify strategies which could be used to encourage increased consumption through public health messages.
Cox, D.N., Reynolds, J., Mela, D.J., Anderson, A.S., McKellar, S. and Lean, M.E.J. (1996), "Vegetables and fruits: barriers and opportunities for greater consumption", Nutrition & Food Science, Vol. 96 No. 5, pp. 44-47. https://doi.org/10.1108/00346659610129251
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