Reports on a 1994 Ministry of Agriculture, Fisheries and Food (MAFF)‐funded review of literature on advertising and children’s food choice. Identifies and details four main research areas: frequency and content of television advertising to children; purchase request behaviour; influence of advertising on food‐related behaviour; and influence of advertising on attitudes and values.
CitationDownload as .RIS
MCB UP Ltd
Copyright © 1996, MCB UP Limited