TY  - JOUR
AB  - A National Food Guide (NFG) for the UK will enable all nutrition
educators to use the same vehicle for conveying food and health
messages. The public will, thus, receive a consistent message, visually
reinforced through a variety of channels. The development of a NFG for
the UK is a priority project for the Government′s Nutrition Task Force
and is a tripartite project between the Department of Health (DoH),
Ministry of Agriculture, Fisheries and Food (MAFF) and the Health
Education Authority (HEA). Discusses the main aim of the HEA funded
research project (Stage III): to assess actual consumer understanding
and recall of information contained within the guide (as opposed to
stated preferences) when the information was presented in different
ways. The research experimentally tested the pyramid and plate formats
of a food selection guide with a sample of 2,000 consumers in the UK.
Presents the research design and methodology; results will appear in a
later issue. It is planned to launch the final NFG in summer 1994.
VL  - 94
IS  - 4
SN  - 0034-6659
DO  - 10.1108/00346659310060124
UR  - https://doi.org/10.1108/00346659310060124
AU  - Hunt Paula
AU  - Rayner Mike
AU  - Gatenby Sue
PY  - 1994
Y1  - 1994/01/01
TI  - Pyramid or Plate? : The Development of a National Food Guide for the UK: A
Preliminary Article
T2  - Nutrition & Food Science
PB  - MCB UP Ltd
SP  - 7
EP  - 12
Y2  - 2024/09/25
ER  -