TY  - JOUR
AB  - Purpose– Increasing awareness of functional foods would have many health benefits such as reducing the incidence of non communicable diseases. The aim of this study is to investigate consumer awareness and consumption of functional foods in the city of Thessaloniki, Greece.Design/methodology/approach– A sample population of consumers was randomly selected outside popular supermarkets in the city of Thessaloniki (n=154). Trained interviewers conducted interviews and a questionnaire was completed by each participant. Socio‐demographic information and details of knowledge and consumption of functional foods were obtained. Data were analyzed using Stata.Findings– The analysis of the data showed that only 33 per cent of the consumers were aware of the term “functional foods”. Interestingly, the proportion of the sample population that knew about foods with health promoting factors was over 95 per cent. The term “functional food” was unfamiliar to the sample population. Over 70 per cent of the consumers surveyed consumed such foods, unaware of the terminology.Originality/value– This appears to be the first Greek study to examine consumer awareness and consumption of functional foods.
VL  - 41
IS  - 3
SN  - 0034-6659
DO  - 10.1108/00346651111132439
UR  - https://doi.org/10.1108/00346651111132439
AU  - Christidis Nick
AU  - Tsoulfa Georgia
AU  - Varagunam Mira
AU  - Babatzimopoulou Maria
PY  - 2011
Y1  - 2011/01/01
TI  - A cross sectional study of consumer awareness of functional foods in Thessaloniki, Greece
T2  - Nutrition & Food Science
PB  - Emerald Group Publishing Limited
SP  - 165
EP  - 174
Y2  - 2024/09/19
ER  -