How do consumers use nutrition label information?
C.S. Higginson
(C.S. Higginson is a Research Specialist based at the Department of Dietetics and Nutrition, Queen Margaret University College, Edinburgh, UK.)
T.R. Kirk
(T.R. Kirk is Senior Lecturer, based at the Department of Dietetics and Nutrition, Queen Margaret University College, Edinburgh, UK.)
M.J. Rayner
(M.J. Rayner is Head of Group at the British Heart Foundation Health Promotion Research Group, Department of Public Health, Institute of Health Sciences, University of Oxford, Oxford, UK.)
S. Draper
(S. Draper is Senior Lecturer at the Department of Psychology, University of Glasgow, Glasgow, UK.)
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Abstract
Previous studies have shown high levels of self‐reported nutrition label use, yet when tested consumers have difficulty in using label information effectively. Using verbal protocol analysis, this study explored nutrition label use directly, identifying the tasks consumers actually undertake, and how these are used to inform choice. The implications of the findings for labelling policy and nutrition education are discussed.
Keywords
Citation
Higginson, C.S., Kirk, T.R., Rayner, M.J. and Draper, S. (2002), "How do consumers use nutrition label information?", Nutrition & Food Science, Vol. 32 No. 4, pp. 145-152. https://doi.org/10.1108/00346650210436253
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited