The nutrition label – which information is looked at?
C.S. Higginson
(C.S. Higginson is a Research Specialist on the Health Education Board for Scotland (formerly at Queen Margaret University College, Edinburgh, UK).)
M.J. Rayner
(M.J. Rayner is a Director at the British Heart Foundation Health Promotion Research Group, Department of Public Health, University of Oxford, Institute of Health Sciences, Oxford, UK.)
S. Draper
(S. Draper is a Senior Lecturer in the Department of Psychology, University of Glasgow, Glasgow, UK.)
T.R. Kirk
(T.R. Kirk is a Senior Lecturer in the Department of Dietetics and Nutrition, Queen Margaret University College, Edinburgh, UK.)
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Abstract
Nutrition labels are seen as offering the potential to educate consumers about healthy eating and to encourage and enable them to make healthy food choices. This study used verbal protocol analysis, a method new to food choice research, to examine which parts of the nutrition label are currently used by consumers when shopping “normally” and for “healthy” foods. The implications of the findings for nutrition educators are discussed.
Keywords
Citation
Higginson, C.S., Rayner, M.J., Draper, S. and Kirk, T.R. (2002), "The nutrition label – which information is looked at?", Nutrition & Food Science, Vol. 32 No. 3, pp. 92-99. https://doi.org/10.1108/00346650210423392
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited