TY - JOUR AB - The UK public has been fairly resistant to health promotion messages encouraging reduced fat intake as a component of the strategy to help achieve the targets for cardiovascular disease risk reduction identified in The Health of the Nation and extended in Saving Lives: Our Healthier Nation. This project is designed to test the hypothesis that a more positive message to eat more (low fat) starchy foods would be better received and achieve the desired dietary goals. Newcastle families, in enumeration districts in the middle three quintiles of the Townsend Deprivation Index who do not meet current dietary targets for fat and starch, are being recruited to one of three interventions designed to encourage and enable them to choose diets richer in starchy foods. Dietary outcomes are being measured at three and six months after the interventions. We are investigating the process of change through use of questionnaires and in‐depth interviews with both “achievers” and “non‐achievers”. VL - 30 IS - 1 SN - 0034-6659 DO - 10.1108/00346650010304729 UR - https://doi.org/10.1108/00346650010304729 AU - Adamson Ashley AU - Curtis Peter AU - Loughridge Jane AU - Rugg‐Gunn Andrew AU - Spendiff Anne AU - Mathers John PY - 2000 Y1 - 2000/01/01 TI - A family‐based intervention to increase consumption of starchy foods T2 - Nutrition & Food Science PB - MCB UP Ltd SP - 19 EP - 23 Y2 - 2024/09/24 ER -