Body Shop International: an exploration of corporate social responsibility
Bryan Dennis
(Department of Management, Pamplin College of Business, Virginia Tech, Blacksburg, Virginia, USA)
Christopher P. Neck
(Department of Management, Pamplin College of Business, Virginia Tech, Blacksburg, Virginia, USA)
Michael Goldsby
(Department of Management and Marketing, School of Business, University of Southern Indiana, Evansville, Indiana, USA)
22865
Abstract
Attempts to examine the following question: is Body Shop International a socially responsible organization? This exploration includes a description of the concept of corporate social responsibility and an investigation of some specific actions by Body Shop International to ascertain whether or not these actions are in fact socially responsible in nature.
Keywords
Citation
Dennis, B., Neck, C.P. and Goldsby, M. (1998), "Body Shop International: an exploration of corporate social responsibility", Management Decision, Vol. 36 No. 10, pp. 649-653. https://doi.org/10.1108/00251749810245291
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited