Management duckspeak
Stan Glaser
(Professor of Marketing, MacQuarie University, Sydney, Australia)
4828
Abstract
Argues that much management terminology is, in George Orwell’s words, “duckspeak”, nonsensical noises which have nothing to do with business issues, and which debase and block out useful thought. Illustrates with examples such as shareholder value management, TQM and benchmarking.
Keywords
Citation
Glaser, S. (1997), "Management duckspeak", Management Decision, Vol. 35 No. 9, pp. 653-655. https://doi.org/10.1108/00251749710186478
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited