Looks at what it takes to create effective organizations. States that they use some system for unifying the efforts, thoughts and actions of diverse groups within the organization. These organizations have a “unifying factor” that is clearly defined and has a well‐understood meaning throughout the organization. Reviews some of these unifying factors and the organizations that make them work. There may be no one best unifying factor but certain common components exist in all unifying factors. Posits that customer service, quality or even money can be a unifying factor if the right infrastructure is created, so all are drawn together for a common purpose.
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