TY  - JOUR
AB  - Discusses Wright’s recent attack on targeting and segmentation theory. Proposes that, although Wright has some valid criticisms about specific applications of the concepts, targeting and segmentation are acceptable and defensible marketing strategies if properly designed. Gives some indications of possible methods for segmenting that may meet Wright’s criticisms.
VL  - 35
IS  - 1
SN  - 0025-1747
DO  - 10.1108/00251749710160133
UR  - https://doi.org/10.1108/00251749710160133
AU  - Cahill Dennis J.
PY  - 1997
Y1  - 1997/01/01
TI  - Target marketing and segmentation: valid and useful tools for marketing
T2  - Management Decision
PB  - MCB UP Ltd
SP  - 10
EP  - 13
Y2  - 2024/09/24
ER  -