Strategic management of international business relationships with New Zealand: a primer for executives and investors

Abstract

Explains that sweeping structural reform combined with national change in attitude have dramatically altered the business environment in New Zealand. Yesterday, New Zealand was a tale of faded prosperity and lost promise; today, it receives praise from the World Bank, the International Monetary Fund and The Economist as a role model for economic reform. Protectionism, interventionism and import substitution have been replaced by nearly complete economic freedom. As a key component of these reforms, liberalization of international and domestic trade is providing unprecedented opportunities and challenges for both multinational and local firms. Following a stage‐setting introduction to the country and its people, outlines the recent decade of economic rebirth, exploring the ramifications of the national restructuring on business strategies and decision making in the areas of market entry, importing and exporting, investment, human resource management and innovation. Explores major current issues affecting business, and examines policies on inbound foreign investment and immigration.

Citation

Everett, A.M. (1996), "Strategic management of international business relationships with New Zealand: a primer for executives and investors", Management Decision, Vol. 34 No. 9, pp. 82-104. https://doi.org/10.1108/00251749610150018