TY - JOUR AB - Presents a study of the entry strategy of a south‐east Asian company into the European white goods market from a legal perspective. Highlights the legal issues a manufacturer needs to take into account when entering into distribution agreements both in terms of the contractual relationship with its distributor and the wider implications of European Union competition law rules. VL - 34 IS - 8 SN - 0025-1747 DO - 10.1108/00251749610128086 UR - https://doi.org/10.1108/00251749610128086 AU - Marshall Helen PY - 1996 Y1 - 1996/01/01 TI - A white knight from the East T2 - Management Decision PB - MCB UP Ltd SP - 25 EP - 27 Y2 - 2024/03/28 ER -