In a rapidly changing and unpredictable business environment, a major source of sustainable competitive advantage is likely to be the ability to learn faster than competitors. Reviews the literature on strategic change and competition and explores their relationship to organizational learning. Develops a conceptual framework for a competitive learning organization. The proposed model promotes learning at different organizational levels and a learning focus which encompasses the need to understand the dynamics of competitive forces, the satisfaction of changing customer needs and the importance of systems thinking. In their quest to achieve competitive learning, organizations are likely to go through static and teaching phases.
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