The Strategic Imagination
Stan Glaser
(Professor at the Graduate School of Management, Macquarie
University, New South Wales, Australia.)
889
Abstract
Corporate and marketing strategists have begun seriously to address the problems of adapting to turbulent environments. Discusses concepts of adaptation and turbulence and describes some of the difficulties with both notions. Concludes that strategic advantage rests with creating turbulence or changing the rules.
Keywords
Citation
Glaser, S. (1994), "The Strategic Imagination", Management Decision, Vol. 32 No. 6, pp. 31-34. https://doi.org/10.1108/00251749410065105
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited