Intelligent Computer Models for Marketing Decisions
Bruce Curry
(Lecturer in Computing)
Luiz Moutinho
(Professor of Marketing at Cardiff Business School,
University of Wales College at Cardiff, UK.)
1115
Abstract
Describes work carried out at Cardiff Business School, University of Wales, to investigate the scope for applying Artificial Intelligence (AI) techniques in the field of management. The main thrust of the work so far has been oriented towards marketing decisions, but the implications extend to decision making in general.
Keywords
Citation
Curry, B. and Moutinho, L. (1994), "Intelligent Computer Models for Marketing Decisions", Management Decision, Vol. 32 No. 4, pp. 30-35. https://doi.org/10.1108/00251749410058653
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited