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Intelligent Computer Models for Marketing Decisions

Bruce Curry (Lecturer in Computing)
Luiz Moutinho (Professor of Marketing at Cardiff Business School, University of Wales College at Cardiff, UK.)

Management Decision

ISSN: 0025-1747

Article publication date: 1 June 1994

Abstract

Describes work carried out at Cardiff Business School, University of Wales, to investigate the scope for applying Artificial Intelligence (AI) techniques in the field of management. The main thrust of the work so far has been oriented towards marketing decisions, but the implications extend to decision making in general.

Keywords

Citation

Curry, B. and Moutinho, L. (1994), "Intelligent Computer Models for Marketing Decisions", Management Decision, Vol. 32 No. 4, pp. 30-35. https://doi.org/10.1108/00251749410058653

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited