Laura Ashley – An International Retail Brand

Abstract

Describes the origins and development of the UK retailer, Laura Ashley, emphasizing the internationalization of the company and the emphasis on international comparison from an early stage of the company′s development. Charts the company′s overseas development in North America, Europe and the Pacific Basin with particular reference to the modifications to the trading format of the company that were necessary to gain acceptance in these markets. Considers the factors influencing Laura Ashley′s philosophy in its overseas markets and the recent events establishing Laura Ashley as an international retail brand.

Citation

Warnaby, G. (1994), "Laura Ashley – An International Retail Brand", Management Decision, Vol. 32 No. 3, pp. 42-48. https://doi.org/10.1108/00251749410057393