Although the notion of competitiveness lies at the heart of business strategy development, its definition is often vague and does not lend itself to a measurement process. The competitiveness of an organization depends on a number of factors which are interrelated and cannot be looked at in isolation. The main factors include: customer values, shareholder values and ability to act and react within a competitive environment. Proposes a holistic approach for defining competitiveness together with a mapping process which encompasses different dimensions of competitiveness. The mapping process enables the measurement of competitiveness while highlighting the strengths, weaknesses, opportunities and threats within a competitive environment which form the basis of business strategy formulation.
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