Business Policy in Action

Abstract

An overview of all the elements that go into formulating a business strategy – including received wisdom from the gurus, vision and values, ideas on growth, forecasting, information, objectives, audits, customers, markets, competition, finances, structure, training – with the focus on how to make it happen. Directed at practising managers whose task this is. Making strategic plans is the easy bit; enacting them requires changing things, getting things done through people. Discusses learning, training and development, culture, quality, with the emphasis on real people in real businesses. Underpinned by the philosophy of “action learning”.

Citation

(1993), "Business Policy in Action", Management Decision, Vol. 31 No. 6. https://doi.org/10.1108/00251749310046701