Strategic Investment in New Product Development

Abstract

Evaluating investments in new product development has been a much debated question over the last few years. Traditional methods are recognized as inadequate but there is no dominant methodology. Presents a case study, developed at Olivetti, in which new and old methodologies have been used together to analyse and evaluate an investment project in new product development. The suggested approach supports decision making better than scoring methods, and data obtained are more reliable than those provided by traditional financial methods.

Citation

Azzone, G., Bertele, U. and Masella, C. (1993), "Strategic Investment in New Product Development", Management Decision, Vol. 31 No. 5. https://doi.org/10.1108/00251749310041814